C&C Media Marketing Pitch

Unit 18 (Miss Carney)
During today's lesson, we began working on our pitch for when we eventually present and market our magazine ideas to C&C Media. I planned the content for my pitch and started to finalise the design for my presentation. I came up with ideas that would reflect the content, style, genre and target audience of my magazine, in order to create a sense of cohesion and fluency that would add to the overall professional feel I am striving to achieve. The cover slide of my presentation exemplifies these choices, linking in with my magazine's house style, and will remain consistent throughout the presentation, interspersed with images, a video clip and animation to add interest and sophistication.

Pre-Production Portfolio

Unit 18 (Miss Carney)
Further continuing our pre-production planning, we collated our thoughts, ideas and work so far in the unit and compiled it into a report/portfolio describing and explaining the thought processes behind our ideas and how we plan to put them into practice as we enter the production phase of the process. Whilst writing the report, I drew upon the work we did prior to pre-production on printing processes and the history of the print media industry, which I found insightful and illustrative when it came to describing how I would go about creating and producing my publication. Within my report, I talked about my style and typography choices, particularly in relation to my masthead, and also discussed how I plan to appeal to my target audience and how my style model from NME and my consumer survey has influenced my content choices. Additionally, I created a moodboard full of images of bands and musicians which fit in with the genre of music I hope to feature predominantly in my magazine. This helped a great deal in helping me shape ideas with regards to the magazine's content, mise-en-scene, ideology of dedicated alternative music fans I am striving to appeal to, and the overall look, feel and tone of the publication. Moreover, not only is the report.portfolio an important component of my work towards this unit, but it has also helped me immeasurably with forming solid ideas and gaining inspiration for the production process, so it has been extremely successful.

Employment Contracts Report & Peer Marking

Unit 11 (Mrs Cutland)
After presenting our information to the class in our groups, we had the data we needed to be able to compile everyone's findings and write individual reports about the different types of employment contracts within the media industry and how important they are with regards to structure and finance. After writing our reports at home, using information we learned during the presentations and our own additional reading and statistics research, we brought them into class and swapped them with other people. After swapping them, we then proof-read and marked each other's reports and added constructive criticism and tips on how they could improve it in relation to layout, presentation, spelling, grammar and most importantly, content and cohesion. This proof-reading exercise was massively useful in contributing to Unit 2 and helping us analyse and evaluate our work in order to work out the best way to redraft and improve our reports and add suitable graphs and charts to support our findings.

Consumer Survey

Unit 18 (Miss Carney)
As part of my market research, I was keen to find out exactly what my target audience would like to see in an alternative music magazine and what preferences they had with regards to pricing, content and regular features, to help me form solid ideas in terms of what I want to include in my publication. I used an online survey creator, Survey Monkey, to create a survey and then made it available for people to complete via the internet. I publicised the survey via social networking sites and student forums such as Twitter and The Student Room, as having used the websites, I know that they are rife with people who fall comfortably into my desired target audience, so I felt the responses I got from them would be extremely valuable to me.

My Survey

Having conducted my survey and read through my results, I concluded that my readership were keen to see an alternative music magazine containing band/artist interviews, news and updates on these artists, posters, music recommendations, tour dates and new music features, so I will take this information into consideration when creating the content for my publication. Within the survey, I also put forward my idea for a unique selling point to include within the magazine, whereby collectable tokens would theoretically be included in each issue of the magazine, which would entitle readers to discounts on gig/festival tickets. This idea proved popular amongst my target audience and I think that by adding a unique selling point such as this, more potential readers would be enticed in it would ensure the magazine is unusual, original and interesting when compared with others of a similar nature in the marketplace. I also prompted my target audience to put forward their ideas on what kind of writing style and tone they would enjoy reading within a music magazine, such as formality, informality, satire, sarcasm, tongue-in-cheek humour etc. The general consensus was that the preferred tone would be reasonably formal so that readers feel they are consuming valid, respectable information and opinions on music they're interested in, but interspersed appropriately with satire and tongue-in-cheek humour to add personality and flair to articles in order to set it apart from other magazines and add an entertaining quality to its content. Overall, conducting a survey was insightful and eye-opening in terms of giving me an honest and representative idea of what my target audience would enjoy reading and what they would expect from a magazine of this nature. I am now able to proceed in cementing firm ideas and plans for my publication and ensuring they are innovative and original.

Employment Contracts

Unit 11 (Mrs Cutland)
As part of Unit 11, we have been learning about employment contracts in the print media industry, and how these contracts tie together to form working practices. Working within this unit, and also towards Unit 2, we worked in groups to create presentations on certain areas of working practices within the industry. I worked with Sam and Sarah to create a presentation centred around apprenticeships, house style and stages of production. We each worked individually on the different areas we were allocated to research within the group, and then came together and fused our ideas in order to create a dynamic, entertaining and cohesive presentation to feed back to the rest of the class for their research. We also created a hand-out which we sent to our fellow classmates to provide them with the information they needed to fully understand working practices in the print media industry. This was extremely helpful in developing our skills in terms of working with other people and selecting and retrieving information in a thorough, but concise manner.

Style Model

Unit 18 (Miss Carney)
To help me in deciding on style and content for my magazine features, I selected a double-page-spread style model from NME Magazine, as this magazine is of a similar genre to my publication and exhibits similar style features and encompasses a similar tone to what I would like to achieve in my magazine. I analysed and annotated the style model, picking out codes and conventions that I expected to see in a magazine of this nature, and talking about how successfully it appealed to its target audience. This was incredibly useful in helping me shape the content of my magazine based on what would be most appealing to my target audience, and also in influencing me when it comes to creating a professional, respectable tone to my writing style.

Mastheads

Unit 18 (Miss Carney)
Leading up to the design and production of our magazines and building on our typography work, we have started to consider what our mastheads will look like and how appropriate they will be in relation to the genres we have chosen. We tried out a variety of different fonts, styles and colours, consulting each other for opinions and advice to ensure we were making the right decision to suit our publications. Trial and improvement played an integral part in the creation of my masthead; I sampled several different colours, fonts and styles before deciding on a final choice which I felt would best suit my target audience, represent the magazine's demographic most effectively and stand out when placed on the magazine's front cover.

Throughout the entire process of creating my masthead, I decided to conform to the common conventions of a music magazine, which tends to feature red, black and white as its predominant colour scheme. My first attempt consisted of bold white text in the font ‘Rockwell’. I felt the font would be an appropriate choice as despite it being a san serif font, which could give connotations of being old-fashioned and dated, it possesses a certain modern, rounded quality, which reflects the magazine’s new and cutting-edge approach to music; a message I wanted to convey to readers upon initial inspection. The text was placed on a black scribble effect background, which I initially liked because of the grunge feel which ties in with the genre of music being written about in the magazine, but I later decided I wouldn’t use this in my final masthead design because it had a certain childish quality which I felt would detract from the laudability of the publication.

Upon redrafting my masthead, I decided to swap the black background for a red background, as I felt this would be much clearer and bolder when placed on the magazine’s front cover and add to the overall striking mise-en-scene and lasting impression, as front covers are ultimately a magazine’s most vital marketing device. The text remained white, but I changed the font to ‘Constantia’, another sans serif font but one which I thought looked slightly more sophisticated and suited to the target audience. I added a slight bevel to the background as well, in order to ensure it would have a striking impact on the magazine’s front cover. 

I eventually came to the decision that the font I used in my second masthead attempt wasn’t quite appropriate for my target audience, as whilst it exuded connotations of sophistication and reliability, I felt something a little more dynamic and cutting-edge was required to truly reflect the innovative quality I want my magazine to withhold. I maintained the use of a red background, as I liked the prestigious and striking feel it offers. Working collaboratively with the white text, which this time is in ‘Cambria’ font, I feel the colours, style and finish of the masthead would be an effective marketing tool in terms of drawing in readers’ attention and also sums up the alternative edge of my target audience and their dedication with regards to the music topic.